Understand and Improve your Website Speed

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3 minutes read

Today we are going to website speed test the landing pages of the most important car producers and sellers in the UK.


First tested site: UK website of Audi manufacturer

Screen Shot 2016-02-25 at 00.33.16

Next tested site: UK website of Vauxhall manufacturer

Screen Shot 2016-02-25 at 00.33.44


Next tested site: UK website of Ford manufacturer

Screen Shot 2016-02-25 at 00.34.08


Next tested site: UK website of Land Rover manufacturer

Screen Shot 2016-02-25 at 00.34.44


Next tested site: UK website of Mini manufacturer

Screen Shot 2016-02-25 at 00.35.07


Next tested site: UK website of Mercedes manufacturer

Screen Shot 2016-02-25 at 00.35.25


Next tested site: UK website of Toyota manufacturer

Screen Shot 2016-02-25 at 00.36.04


Last tested site: UK website of Honda manufacturer

Screen Shot 2016-02-25 at 00.36.28


In terms of page load time the order would be:

  1. Mercedes site – 865 ms
  2. Honda site – 2055 ms
  3. Vauxhall site – 2183 ms
  4. Audi site – 2420 ms
  5. Ford site – 2611 ms
  6. Mini site – 2649 ms
  7. Toyota site – 2821 ms
  8. Land Rover – 3959 ms

In terms of the performance score (the score given based on compression of different types of resources, caching …) the order would be:

  1. Vauxhall site – 68/100
  2. Honda site – 58/100
  3. Audi site – 55/100
  4. Ford site – 55/100
  5. Mini site – 52/100
  6. Land Rover – 41/100
  7. Toyota site – 31/100
  8. Mercedes site – 24/100


Seems that almost all of the sites have a lot ore to improve to achieve the score closer to 100. For this the section with the Advice from the LoadFocus platform gives a lot of hints on how to improve this. Improving the performance score will also improve the page load time of the pages measured.

The tests were run using the Website Speed Test functionality of the LoadFocus platform:



Enjoy. Make your sites perform better for your customers satisfaction.



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