Site speed for marketing teams
Do not pay for traffic a slow page loses.

Paid traffic reaching a slow landing page is money spent to annoy someone. LoadFocus checks the pages your campaigns point at, before the spend starts and while it runs.

The landing page is the weakest link nobody checks

Campaign work is scrutinised: creative, targeting, budget, copy. The page the click lands on is usually checked once, on a fast connection, on a good laptop, months ago. Then the ad spend runs anyway.

Protecting campaign spend

Test the landing page before the spend

Run a speed check on the exact URL the campaign points at, on mobile, before the budget is committed.

Load test if you are buying a spike

A campaign that works is a traffic spike you scheduled. Testing the page at that concurrency is cheaper than discovering the limit during the launch.

Track vitals while the campaign runs

Scheduled checks catch a regression introduced mid-campaign, which is the version of this problem that is hardest to spot and easiest to attribute to something else.

Where to go next

Site speed for marketing: FAQ

Which page should I test?

The exact URL in the ad, including any parameters. A campaign landing page often differs from the page an internal test would use.

Does mobile matter more than desktop?

For most paid traffic, yes, and Core Web Vitals are assessed on mobile field data. Test the experience your audience actually has rather than the one on your desk.

What are Core Web Vitals in plain terms?

How quickly the main content appears, how quickly the page responds when someone interacts, and how much the layout jumps around while loading.

Can I share results with a client or a manager?

Yes. Reports export as branded PDFs, which travel better through an organisation than a dashboard link.

Use Cases

SEO ExpertsImprove and Monitor SEO rankings.

SEO Experts

Improve and Monitor SEO rankings.

Learn more →

Web AgenciesDiscover Performance Improvements for your Clients.

Web Agencies

Discover Performance Improvements for your Clients.

Learn more →

DevelopersYour Daily Cloud Testing Platform.

Developers

Your Daily Cloud Testing Platform.

Learn more →

DevOps EngineersKeep releases fast and stable under high traffic.

DevOps Engineers

Keep releases fast and stable under high traffic.

Learn more →

View more

Learn more. Read on our blog.

View more

Outgrown your testing tools?

Load test websites and APIs from 25+ cloud regions, monitor page speed and uptime, and get AI analysis that explains your results in plain English.Start for free

AI analysis of a load test result: performance summary, throughput analysis, and recommended improvements in plain English

We'll help you get started

Browse use cases, getting started videos, tutorials, and our showcase to find what you need to succeed with LoadFocus, and as a business.

Learn

Browse our documentation covering everything from use cases to getting started guided and videos.

Explore

Tools to make your testing development and overall experience much better.

A newsletter that sparks joy

Site speed for marketing teams
Do not pay for traffic a slow page loses.

Paid traffic reaching a slow landing page is money spent to annoy someone. LoadFocus checks the pages your campaigns point at, before the spend starts and while it runs.

The landing page is the weakest link nobody checks